RÖDER presents alea, the innovative facade cover
alea iacta est (“the die has been cast") RÖDER product innovation alea
RÖDER Zelt- und Veranstaltungsservice GmbH is once more the leader in terms of innovation and the continued development of high-end temporary real estate: The new facade cladding system RÖDER alea (Latin: die, Greek: protection) re-defines communication surfaces in tent construction.
This avant-garde system, which was specially developed for RÖDER SOLUTION and SOLUTION HIGHEND, converts the event tent into a cubic complex.
The visual effect of the taut, fold-free, large-scale communication surface guarantees a perfect message for the brand. Thanks to cross bracing, the shape of the facade cladding can also be adapted to individual wishes to heighten and capture the attention of the visitor. Depending on the printed pattern of the gauze material, no one can see into the tent, but those inside the tent can see out.
RÖDER alea was able to celebrate its premiere at the Stuttgarter Sternstunden (magic moments), where the innovative system ensured the fascinating look of the Mercedes-Benz presentation platform: 340 m² in one piece of finished gauze material, tightened to a height of 8 m and in a lounge that was individually tailored and adapted to the mb!, which meant that alea looked like a super-dimensional communication surface.
One huge advantage of the system its cost-benefit ratio: Whereas in the past a labor-intensive and costly frame construction had to be used for this type of facade cover, this budget breaker has been completely done away with thanks to the RÖDER alea. The new system uses the tent as a sub-construction and provides the SOLUTION HIGHEND with a communication surface up to 12 m in height on the sides.
Whether you are exhibiting at a trade fair, event or hosting a sport, the message of your exhibit will reach a wider ranging audience and you will get more communication for less money.
Has the die also been cast for you in terms of using this innovative option of communicating your brand?
If yes, roll your die for the: RÖDER alea.
- The Company