BMW and RÖDER product kickoff at the Kurhaus in Wiesbaden

Over a period of almost four weeks, BMW and RÖDER presented themselves on historical grounds - both showcasing new products

For BMW it was the nationwide presentation of the new BMW 7 Series Sedan to German dealers during which the participants could get acquainted with the new model. The representative backdrop of the Bowling Green in front of the Kurhaus in Wiesbaden offered a suitable ambience in order to present the flagship of the Bavarian car manufacturer.
RÖDER in turn launched the new, trend-setting product SOLUTION on the German event market. The large tent based on an aluminium lightweight frame with a span of 30m and a side height of 6m sets new standards for projects that require extensive technical installations. With a roof pitch of only 5 degrees and a circulating attic of 2 meters, the outside appearance of the SOLUTION is that of a futuristic, cubic exhibition hall rather than of a conventional gable roof tent.
Both partners got off to a great start which, in combination with the location, built up an interesting suspense and instilled a desire for more.