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Franck Muller 2007

WPHH 2007 - World Presentation of Haute Horlogerie in Geneva

For several years Orgatent has been building the show rooms for the luxury watch collection of Franck Muller. With this year's exclusive finishing, a quantum leap in tent building was achieved.

According to Orgatent executive director Beat Bussmann, this year everything up to the last aluminium beam was covered with wood or fabric: "You had the impression of being in a mansion rather than a tent! Particularly the wooden panelling captured the attention of the guests."

This year, in addition to an extended two storey tent 25x20m, a 40x60m Big tent was installed, both with complete wooden and fabric lining.

Pierre Kunz's exposition tent was enlarged this year to 15x20m and, due to its elaborate design and perfect execution, will be used as an office after the event.

This event was honoured from the IFAI with the Award of Excellence 2008.